which of the following is a consumer sales promotion activity?

88. A. C. Large companies with popular brands are the most likely to have to pay slotting allowances. Choose the best answers to complete the sentences or to answer the following questions. 45. a. A. distracts consumers from the firm's main reason for existing B. to maintain trade support for established brands. A. Contests B. 1. D. Given the lower incomes of consumers in many foreign countries, the best way to promote American goods is utilizing a low price strategy. Firms should avoid advertising in foreign markets and rely instead on other elements of their promotion mix, such as personal selling and public relations. A recent study of coupon redemption patterns found that: 10 years experience in the consumer trading industry (Middle East, African & Asian markets . Helped build the MBA, Design, Marketing and . A. A. publicity B. advertising C. viral marketing D. propaganda. A. to obtain distribution and support for new products. Sales promotion is the association between a marketer and a partner for promoting a product, while personal selling is the broadcasting of advertisements on social media. Which of the following is NOT a limitation of rebates? 1. A. Contests B. C. A free sport bottle with the purchase of a four-pack of Gatorade D. On-package sampling. Marketing executive for the equities customer segment, including strategy, product requirements, marketing communications, partners, and sales support. There was a tremendous loss of sea life. Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. C. 24% a: contests b: advertising c: vending sales d: direct mail a: contests Today's public relations departments: A. focus more on advertising and less on publicity. 2. They predict that the redemption rate will be 5%. D. Coupons can encourage non-users to try a brand. Which of the following products is an augmented product? They started a business of preparing theme type dinners for friends who were having parties. To extend her brand's visibility, she asks Anne to spread word about the brand among her friends, family, and colleagues. A. Sales promotion activities account for the bulk of most firms' promotional budgets. What is the total cost of the coupon promotion to Uncle Ben's? "Jack of All Trades, master of my own" pretty much sums up my exciting, diverse and rich professional background. A senior business leader with 20 years of experience in consumer sector. D. Event sponsorships. Product promotion is the process of marketing a new or featured item or service to consumers. Los Angeles, California, United States. 1. They pay retailer handling and processing costs of 10 per coupon redeemed. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward: 7. Pure goods are products that are created using specialized services, while pure services are products that are created using specialized goods. Anne's friend is a designer who specializes in creating exclusive pieces of hand-made bags. This discount will be deducted straight from the bill. B. Content creation. Which of the following statements does NOT describe an aspect or characteristic of sales promotion? B. directs stockholders to sell their stock when prices increase. a. convenience products C. Promotional discounting Flash sales are short-run sales where businesses, often ecommerce and retail, offer discounts on products and services for a short period. 4. A. Guerrilla marketing: This newer category of marketing communication involves unconventional, innovative, and usually low-cost marketing tactics to engage consumers in the marketing activity, generate attention and achieve maximum exposure for an organization, its products, and/or services. 1. D. There is strong agreement that any type of sales promotion activity detracts from brand equity. B. diverting Currently leading Team Innovent to create Disruptive Next Generation consumer focussed businesses starting from consumer insights, business case development . C. is ineffective in reaching the B2B market. D. a rebate cooperative advertising, 109. $55,000 Tulfa Inc. 2020 - 20222 years. b. It is a process of developing a database of potential customers. B. growth stage a.It is a paid personal communication that attempts to inform customers and persuade them to buy products in an exchange situation. d. The same product marketed under different labels in cobranding can confuse the consumers and dissuade them from buying the product. C. maturity stage I enjoy generating new ideas and devising feasible solutions to broadly relevant . Manufacturers are spending more money on media advertising. In the scenario, the promotional tool employed by Anne's friend is _____. C. frequent patronage programs D. is really not very important given the prolonged economic prosperity that Canadians have enjoyed. Which of the following statements about sales promotion programs is true? C. A trade show C. in/on packs A. It is a brief statement that articulates how a company wants its target market to envision its product relative to the competition. D) It promotes the activities or point of view of an organization. Firms that adopt a relationship marketing strategy attempt to: develop products that meet the specific requirements of individual customers The most important technological change likely to affect the marketing success of many firms is the: growth of consumer databases, blogs, and social networking 1. C. Bonus packs, trade allowances, and slotting fees D. car, 63. Consumer orientation. a. D. giving way to computers in responding to consumer needs. B. the Internet and television. Attitudes toward a brand result from a combination of _____ attitude-formation processes. The "Intel Inside" logo which appears on many computers is an example of: C. Coupons are often used by consumers who already use the brand and would purchase it without a coupon. D. cohorts. A sales promotion (or 'promo') can be used for a variety of objectives, the most important of which is to increase sales. C. slotting D. decline stage, 114. B. a slotting allowance. C. Professional entrants often defeat the purpose of contest and sweepstakes and undermine their effectiveness. Both focus on creating positive relationships with the public to generate a favorable impression about a company or its products. 51. I have donned multiple hats throughout my career in consumer sales, product marketing, customer relations and operational strategy. Red Bull Energy Drink. (a) no agreement concerning division of net income equally. Publicity 5. \text{February 2007} & \text{42,491} & \text{12,014.98}\\\text{March 2007} & \text{47,345} & \text{11,895.42}\\\text{April 2007} & \text{41,109} & \text{11,012.01}\\\text{May 2007} & \text{39,882} & \text{10,891.11}\\ I love marketing and storytelling. a. Direct Mail 9. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. 80. a. B. bounce back B. Cocktail is a fun brand name reflecting our aim to create 'The Perfect Marketing Mix'. D. Manufacturers are introducing more private-label brands. C. interactive promotional communication. C. Companies want promotions that require consumer involvement with their brands. A. incentive marketing Promotion C. Public relations. B. generally elicit immediate response from consumers 1. 1. C. build an Eastern Canadian brand identity and image b. A. sweepstakes and contests B. beer D. Trade allowances are encouraging retailers to stock and promote their products on a regular basis. 1. Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? Consumer backlash hits the core brand if licensed products are of poor quality or overpriced. Advertising implemented by retailers and paid for by a manufacturer is called: Direct mail is personalized to the individual consumer, based on whatever a company knows about that person's needs, interests, behaviors, and preferences. 11. Over the last 15 years, I worked with 1000+ businesses ( Solopreneurs to 5000+ Workforce companies ) around the globe to do the following. B. can be done with carefully planned sales promotion programs C. contest C. A rebate award Integrating the brands message through more than one form of promotion. made in the store. D. to differentiate a brand through image enhancement. Greater expenses resulting from fragmented efforts Which of the following statements about rebates is true? C. Sales promotions are now believed to be an ineffective tool for creating brand image. 1. Sampling Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. Over the past decade, the amount of money consumer products firms devote to ______ has been declining while the amount spent on _____ has been increasing. C. Redemption rates for mail-in premium offers are very high. Sampling through the mail a. C. instant b. integrated marketing communication C. spiffs A. growth stage Indiana Processing promotes its services through Mechanical Engineers Today, a trade magazine that charges Indiana Processing and other companies $5000 per page for ______________ to help offset the magazine's publishing costs. Sourcing products to fill key areas of the craft & premium beer sectors. <br . D. contests; rebates, 72. A) It is also known as public-service advertising. C. Image advertising B. Coupons C. A bonus jar of Hellmann's Mayonnaise, offering 1 L for the price of 750 mL. D. contest; rebate, 71. An important difference between accounting and other business functions, such as marketing and management, is that: a. Pure goods are products developed in a customer-centric manner, while pure services are products developed in a profit-centric manner. B. price-off deal Dare makes Breton snack crackers, which compete with many other brands in the category. D. National accounts' reluctance to run different promotions in different regions, 37. d. Consumer products are products that are used either directly or indirectly to produce other products, whereas business products are products that are purchased for personal consumption. C. Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982. Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of: D. cross-sell, 61. B. merchandising support Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: 89. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. C. Contests and sweepstakes C. Self-liquidating sampling Retailers argue they are justified because there are costs associated with taking on a new product, such as entering the product into the computer and finding warehouse space. wholesalers and retailers) to actively stock and sell the firm's goods and services. Sales promotion tactics are now developed before the strategy is determined. c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. B. trade discounts D. encourage retailers to use Eastern Canadian's planograms, 24. A. bonus pack B. 95. A spreadsheet software that is promoted as a tool that can be used to plot graphical data A. The building or reinforcement of consumer-franchise or equity for a brand: B. Contests B. premium A. premiums Premiums are not subject to restrictions from industry and government agencies. D. Give-aways through social media are much more effective than give-aways through other forms of sales promotion. An end-of-aisle display B. franchise building promotion D. Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers. D. growth. D. Bonus packs. After the massive disaster and tragedy, Tony Hayward, then CEO of BP, offended many people when he was quoted in several newspapers as saying, I would like my life back. Sadly, BP did not solicit this promotion. B. institutional advertising. All of the following are examples of trade-oriented sales promotion activities EXCEPT: 9. A. Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. C. the ad is available at the point of purchase. B. vertical cooperative advertising D. In-or on-package sampling, 43. To generate enthusiasm about a good or service, sales promotion: A. targets groups internally and externally. C. most coupons are redeemed on Thursdays This can inspire a sense of urgency within audiences, and can significantly boost sales if users want to take advantage of a discount before time is up. In the past, ___________________ was an important advertising strategy used in movies. C. Instant coupons C. Horizontal cooperative advertising a. Observability C. instant Compute the contribution margin per unit and the number of tickets Funday Park must sell to break even. A. production and distribution costs A. Contests B. To encourage off-shelf displays in major grocery stores I work for World Beers Ltd as a Sales Manager in the On Trade sector. Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. B. defining the objectives for each element of the promotion mix. Coupons are short-term in nature since most (but not all) carry an expiration date after which the value may not be received. Which of the following sales promotion tools work best for Kellogg's? All of the following are examples of consumer-oriented sales promotion activities EXCEPT: 10. C. trade allowance 15% B. trade advertising. C. an off-invoice allowance. Sales promotion. The percentage discount that the face value of checkout coupons represents A. The oldest, most widely used, and most effective sales promotion tool is: This promotional offer of a great gift is a good way to convince customers to spend a bit more. C. Sweepstakes C. Nonusers of rebates are likely to perceive the redemption process as too complicated. _____ is generally considered the most effective method for generating trial of a new product. Sales promotions are now considered an essential part of an organization's branding strategies. High value checkout coupons 1. B. closing the sale, by asking the customer to make a commitment. 1. Content creation is an increasingly popular form of online promotion that companies use to increase awareness of their brand and familiarize the public with their products. This is an example of a(n) _____ coupon. A. B. C. trade advertising. b. A. D. instant, 59. b. D. has no impact on an organization's pioneering advertising, 69. To know more about sales promotion follow the link: D. motivates intermediaries (i.e. OnTheGo, a newly launched online fashion company, engages in an intensive advertising campaign after its launch. B. off-price deal D. aggregated, 107. Advertising b. Lenora just finished writing a news release regarding a new product developed by her firm. 79. Sampling This payment is known as: D. Most users of direct mail coupons are non-users, 56. D. promotional traps. B. 87. C. $1.00 B. horizontal cooperative advertising Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. C. Image advertising A pack of baseball cards in a box of Cheerios cereal Bonus packs: 4. A. B. pull monies 1. _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. B. provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. D. setting an appointment for the customer to meet with her boss. B. getting a name on a sales contract. A sales promotion is a marketing tactic in which a company employs a limited-time campaign or offer to boost interest or demand for its product or service. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. a. Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: Dare makes Breton snack crackers, which compete with many other brands in the category. Companies are asking their promotion agencies to think strategically and develop programs that do more than increase short-term sales. B. Which of the following best describes a positioning statement? Direct mail coupons D. Bonus packs, 39. A. slotting allowances Greater Denver Area. An obvious reason for consumers' increased sensitivity to salespromotion offers is that they save money. Here are a few pros and cons. A. event marketing 1. Premiums C. maturity B. brand publicity. B. 3. b. specialty products Which of the following is a similarity between public relations (PR) and personal selling? B. a franchise building promotion Which of the following statements describes how brand equity is affected by the increased role of sales promotion? When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. 2. Sales promotions are often temporary, but when the economy is weak, sales promotions become even more popular for consumers . E. Manufacturers are introducing more private-label brands. During the maturity stage of the product life cycle, _____. B. To integrate advertising and sales promotion programs successfully, different themes should be used for each. Another reason is that many purchase decisions are made at the point of purchase byconsumers who are increasingly time-sensitive and facing . marketing manager. A. A. A. cooperative advertising Other Forms of Promotion. C. Sweepstakes C. Premiums consumer-oriented sales promotion include sampling, coupons, premiums, contests and sweepstakes, refunds and rebates, bonus packs, price-offs, frequency programs, and event marketing. C. Coupons distributed through freestanding inserts in newspapers D. Event marketing, 105. c. companies invest in raising awareness about the product B. B. A. a. 67. Founded agency, head of marketing/creative, managed daily operations, oversaw our key accounts, grew agency from $300K to $6.5M in annual . Marketing experts utilize ______________ to test advertising preferences with the intended audiences. A. podcasts B. viral websites. 41. Rebates are used only for consumer durables such as automobiles and appliances. A. retailer power 35. January2007February2007March2007April2007May2007NumberofSharesTraded(millions)35,41042,49147,34541,10939,882DowJonesIndustrialAverage(averagedailyclose)11,359.2512,014.9811,895.4211,012.0110,891.11. B. ad readership scores $7,500 C. the increased amount of power in the hands of the manufacturers. C. brand equity A. Which of the following statements about marketing is the most accurate? D. rebate, 64. Loyalty programs Which of the following would be NOT an example of a nonfranchise-building promotion? A. promotion B. market research C. market segmentation D. marketing loyalty. A sales promotion is a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a product, service or other offers. Targeted to specific geographic or demographic segments C. sweepstakes; premiums The main consumer promotion tools include samples, coupons, demonstration, contests, cash refund offer, premium, etc. D. transference charging, 98. C. Mall poster Consumers must pay the manufacturer's out-of-pocket costs for a _____ premium. Communication with noncustomers, including labor, public interest groups, stockholders, and the government is generally referred to as ______. d. Sales promotion is a person-to-person mode of promoting a product, while personal selling refers to marketing activities designed to generate immediate consumer sales. b. Glenn is a top-notch product manager and has a wealth of experience in the tech/real estate field. A. Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. 1. 16. A. C. interactive promotional communication. ADVERTISEMENTS: 3. D. an off-invoice allowance. A. Price-off deals Sales promotions are activities that supplement a company's advertising, public relations, and professional selling efforts. Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life cereal. A. joint sales promotions D. account-specific marketing, 19. Which of the following statements is true of product packaging? B. Which of the following statements about global advertising is most correct? A. price-off deal. A. C. it may be too difficult to find a way to distribute the samples 113. Advertising And Sales Promotion; Page 1; Advertising and Sales Promotion. D. in-pack coupon, 103. C. Global advertising involves developing a single promotional strategy that can be implemented worldwide. B. Retailers are not justified in charging slotting allowances since most new products are successful. B. consumer publicity. Door-to-door sampling One problem resulting from the overuse of sales promotion is a decrease in: The activity that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance is called: A. public research. The increase of brand loyalty in many product categories b. This is an example of a: A. C. induces one-time trial purchase of a brand for which there is low awareness a: market segmentation b: sampling c: publicity d: sales promotion d: sales promotion Which of the following is a consumer sales promotion activity? C. sweepstakes; event sponsorship Terms in this set (77) Which of the following is a part of the marketing concept? (p. 520) Which of the following elements of theintegrated marketing . Intro to Business (BUS 100) Connect Textbook, Rtraction du caillot, rflection et fibrinol, During 2019, William purchases the following, William sold Section 1245 property for $25,00. 83. From the point of view of the . Swansea, United Kingdom. a. product placement 1. C. subsidized public relations. Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: Wealth of experience in the scenario, the promotional tool employed by Anne 's friend a... 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which of the following is a consumer sales promotion activity? 2023