Lets work together in a partnership. Not Our brand ambassador email pitch template is for influencers you want to work with long-term. Instagram. We'dlove it if you would collaborate with us [insert any collaboration specifics in mind]! Your collaboration emails shouldnt tell your brands entire story to influencers. We run businesses and are professionals. You need to perfect your pitch! Did anyone watch the Fyre documentary? What's a collab (i.e. How to Pitch Yourself to a Brand for an Influencer Collaboration. My name is Kristen and I work for Dusk. 6 Email and Instagram DM Templates for Influencer Outreach, We also break down best practices for outreach and, Subject lines are crucial when it comes to. Oh, and we also break down a handful of pitches that fell flat. What is the purpose of your email? With that out of the way, lets dive into the templates! ), pitching will take time. You get the product for free. What if a brand refuses to pay?Before you begin working with brandsif you run a websiteyou also want to have a Terms and Conditions, Disclaimer, and Privacy Policy on your site to protect you if something goes wrong. When to Use This Template: Our standard collaboration email template is a general message that you can adapt for any type of creator. commenters that arent just posting sycophantic love and kisses and see what Good Instagram Collaborations: Example Of Book Collabs That I Accept, Amazing Travel & Booze Instagram Collab Offers, Bad Instagram Collabs & Downright Ugly Instagram Scams, Companies Preying On You: 5 Warning Signs Of Instagram Scams. Subject lines can be make-or-break for your collaboration messages. If you want to gain monetary value from these Instagram collaborations, then you must state that clearly in your replies. My team and I loved your post about your favorite pre-workout essentials. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a caf that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. (Can if I want but not required) But they want me to purchase their product with a 50% code. Want your pitch to feel casual and personable? Response rates during outreach campaigns can vary wildly. I get DMs every day with 'brands' trying to get me to be a customer. As an Amazon Associate, I earn from qualifying purchases. Instagram's messenger function works similarly to Facebook messenger. One of the trickiest parts of securing a brand collaboration is actually reaching out to brands. When the campaign ended, not only did I get paid my flat rate, but the company surprised me with a huge bonus for top engagement. Thankfully, I was able to find the block. London Lazerson, a TikTok creator with 9.3 million followers on TikTok. Hey Daphne, I'm so glad. Read This Before Sending Emails or DMs to Influencers! As soon as you issue a !join command in the #bot-commands channel, it will send you a direct message. Gigi Robinson, a creator with about 142,000 followers on TikTok. I once responded to a watch company about their shameful practices of telling me I had to buy an overpriced watch. Please put your thumbs away, and dont troll. is all about, there is a lot more to it. Respond With Your Media Kit And Rate/Fees, Lawyer-Written Privacy Policy, Disclaimer, & Terms & Conditions For Your Blog/Websites, Why Register Your Blog & Business As An LLC, Blogging Courses We Champion To Up Your Game, How To Quickly Increase Your Blog Traffic, When Blog Inspo Becomes Copyright Infringement, A brand contacts you via a brief IG comment, The collaboration offer is vague, leaving you with questions, You are expected to buy the product and arent getting paid for the work, A brand isnt engaged with or even following you. After all, influencers will see your subject line before they even have a chance to review your pitch. No cold emailing required! Instagram influencers are not bimbos. I wont overload my opinions here, and I do understand that style is also an aesthetic. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '540ef26b-7b55-4961-b3d6-3a3960c26031', {"useNewLoader":"true","region":"na1"}); Emailing influencers and brand ambassadors might seem intimidating. Affiliate and Brand Ambassador Invitation 2. Weve got you covered! They are unclear and offer little information about the suggested collab. This small snippet of text can determine whether or not your messages get seen. Asking thoughtful questions can get a celebrity to notice your DM on Instagram. Its just the reality of dealing with someone who seeks attention Win-Win. If youre interested, please email me at kristen@flexupyourlife.com. Some even welcome them. If you want to take your Instagram collaboration campaigns to the next level, its time to start sending more emails. That's why it's so important to put your subject lines under the microscope. The problem? On Instagram, in particular, brands started utilizing big Instagram accounts with large followings to market their products. I get it. Product Giveaway or Competition This suggests they're actually run . While some influencers pitch PR reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the top by DMing CEOs. 1. Brand deals are a top income source for many influencers. Not sure how to nail influencer outreach or make your messages land? Heres our recommended order of operations: Influencers typically arent shy about sharing their email addresses. Wait a week or two after your initial outreach message. Thats where Statusphere comes in. Just how short, though? I wasted my time and energy on something that didnt pay the billswhen it could have. She keeps a "pitch bank" of email templates handy when she's reaching out to brands and potential sponsors. And so some influencers are already on the defensive when they get a cold email from a brand they dont know. Since I have cleaned up my Instagram account to reflect my brand, especially with filters and clearer pictures, brands have incessantly commented, emailed, and DMd me. Influencer Tips. You dont want to sound clingy or desperate in the DMs. This isnt a Influencers with varying follower size and experience in the industry commonly use these documents to establish new brand relationships. Bloggers work hard on their content and social media accounts. How To Turn Down A Collaboration That Isn't A Good Fit Working For Product or For Free First things first - I think it's safe to say that we have all been approached at one time or another to talk about a product or concept for free. The We'd send you a package of our products to try and then a few more to host a giveaway for your Instagram followers. Its the whole face of a brand concept. First, what happened to the days of professionalism? And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to collab with you for some mutual benefit, youre always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. Where they are located. 1. I am a book and travel blogger, which means my opportunities vary. Respond for more info, beautiful [kissy face, heart, smiley].. I love your post(s) about [insert topic here] on Instagram. We'd send you a package of our products to try and then a few more to host a giveaway for your Instagram followers. What is an Instagram DM? Followers means nothing without an engaged audience, Do your research on their background and behaviour. You'd get 50% off our products for life. Covering both channels ensures that your messages are cant-miss. Thank someone for following/liking. And PS. She shared the 200-word email pitch she uses to reach out to brands. Does your email sound similar to what other brands are sending out? So look for the most authentic looking and sounding There are plenty of potential reasons why influencers dont answer your emails. Still, you need to personalize each of your messages before you send them. That includes matchmaking, fulfillment, Want to learn more? Templates also organize your pitches to make them more direct and benefit-driven. Any hint that you have to purchase a watch, a pair of shoes, and sunglasses that you never asked for and dont want is a NO! Something to do with sales or worse!!? Nobody wants to read a novel in their inbox. Tyler Chanel, a sustainability and lifestyle micro influencer with 13,000 followers. My name is Kristen and I work for Dusk. and no requirements to post on my page. Fact: 47% of recipients will open an email based on the subject line alone. Make a lit cocktail. Are They Not Even Following You? Use these DM and email templates to make a positive first impression when you Want to grow your affiliate program? He shared two examples of DMs he sends to brands. This website and blog are my main business. Successful bloggers can make double and triple than that in one month with ads on their site. Be clear about your intention to collab. At [insert brand name here] we [insert summary sentence of your product/service and unique selling proposition]. These details give your collaboration emails a much-needed sense of authenticity and personality. Remember to do your homework on any influencers you plan to message. Instead, I feel like I need to clean up my business even more: Hashtags. Instagrammers, in turn, make money per post or like, per comment, and of course, per sale, a win-win for both the brand and IGer. 2. Mind you, many are debating the term influencer these days, but thats another post. Spending that extra time will increase your chances of earning a positive reply. // Be the envy of your buddies on your next hunting trip when yo." You want free products. "I will only partner with a brand if it will also benefit my community and organically fit in with my content.". Records and Personal Information; Grades; Convocation; Convocation You want to protect yourself and get paid. Is it better to reach out via email or DM (direct message)? Here's the latest version of her 1-page media kit. The short answer: it depends! We also recommend keeping track of your outreach efforts beyond your inbox. Our product feedback email template is perfect for gifting campaigns. DMs encourage you to be brief and get right to the point. We'd love for you tocollaborate with us on our fall social campaign! If you greet him or her well, you can count on likes and comments. Access your favorite topics in a personalized feed while you're on the go. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {"useNewLoader":"true","region":"na1"}); Messaging Instagram influencers involves a lot of moving pieces. Standard Instagram Collaboration Pitch Template, 3. My mission. So I am guessing that paying me for said photoshoot is out of the question too? Once theyre engaged, then you can go into more detail about the opportunity. Instagram Giveaway Collaboration Pitch Template, 6 Email and Instagram DM Templates for Influencer Outreach, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, How to Contact TikTok Brand Ambassadors + Outreach Tips, Explaining how you discovered their Instagram content and profile. The influencer outreach process sets the tone for your partnerships. You can also consider that their messaging and tone aligned with yours. Commenting on your IG page is not the correct method to contact someone for an Instagram collaboration. They will tend to want to "collab" with you because you have a view, a meal, a bag, a dress, a bottle, a bed, a pool or a location that they want to be photographed in. Is there a call to action (CTA) in mind? You might need to experiment for yourself before you find a winning hook. Eager to contact TikTok brand ambassadors to promote your products? I'm a micro influencer. Why Register Your Blog & Business As An LLCTruth Bomb Blogging Tricks & TipsAffiliate Marketing Programs 101Blogging Courses We Champion To Up Your GameHow To Quickly Increase Your Blog TrafficWhen Blog Inspo Becomes Copyright Infringement. Thanks so much for letting us know! Thanks! Of all the Instagram scams to spot, this is probably the most common. For example, Im going to reach out to 20 creators this week.. Need more inspiration for your messages? An oft-cited study from Salesloft notes that personalizing just 20% of an email lifts reply rates by 112% (plus 40% more opens). Even if they don't, you want your transaction legally on paper. today to see how we can get Instagram creators posting about your brand ASAP. I make a little, I'm building but I have never paid for product. The takeaway? Hi Kelli, If they are asking for 6 photos but no requirements to post, do they just want the photos themselves for their own company usage? DMs encourage you to be brief and get right to the point. You might also find their preferred form of contact in their bio link (via Linkt.ree or Linkin.bio). Weigh the actual benefits: product, monetary compensation, exposure. Paid Sponsorship Opportunity 3. If you are a smaller influencer, making that money back is slim. Discount Templates 4. Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, youre going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. Since you're also focused on healthy living, wed love to talk more in-depth with you about our mission and how we see you being a part of it. I am so glad you found it helpful. Time is money. Here are some subject line tips based on recent research to help you brainstorm: Not much of a wordsmith? It also shows that you're interested in getting them involved with your social media marketing. Marina Mogilko, business and education creator with 6.8 million YouTube subscribers. I'd also ask for payment for the post. Over the past few years, with more Instagrammers and bloggers wanting in on the action, the market has changed a bit. Since [insert what the influencer is passionate about or how their content aligns with your brand], I wanted to see if you'd be open to doing a collaboration together. Today we're going over how to respond to brand collaborat. Instagram Collaboration Scams Flag #3 Is Their Message Vague? No cold emailing required! Once Upon a Brand: Crafting Impactful Brand Narratives for Your Website and Social Media, Check the personality type. Read how 3 influencers are using LinkedIn to make money. Why else you shouldnt purchase a brands Instagram collab product: IG Collab Scams Flag #5 Is Their Following Even Smaller Than Yours? I sincerely think you'd make an excellent fit and I really hope to hear back from you on this!!! If youre committed to running a DIY influencer campaign, start by setting a weekly goal. I am not a lovely, sweetie pie, babe, or cutie to anyone but my husband. Based on successful influencer pitches weve seen, most are between 100 and 150 words. Products should be free and you should be compensated fairly. As a new small business owner, I found it very helpful and informative. Detroit style stuff tho. Ughhhh, you just wanna throw the computer out the window and call it a day. Copyright 2023 The Uncorked Librarian LLC. I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. How to Create a Custom Email Signature. What really is influencing, if we choose to use that term? Here's how they pitch brands, including several email templates they use. The short answer: it depends! This means: Personalized emails go hand in hand with higher engagement and response rates. Accounts now have millions of followers and make full-time salaries on influencing and Instagram collabsincluding press trips, ads, and sponsored workalone. 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